Thought Leadership
From an interview with Head of Product at IbisVision, Melville Berwick. Discover how we can bridge gaps, making eyecare more accessible, efficient, and cost-effective for both patients and eye care professionals.
20 Mar 2025
Revolutionizing Eyecare: How IbisVision is Overcoming Traditional Challenges
From an interview with Head of Product at IbisVision, Melville Berwick.
The world of eyecare is changing. Traditional in-practice exams remain essential, but they come with challenges—accessibility issues, long wait times, and operational inefficiencies. At IbisVision, we believe technology can bridge these gaps, making eyecare more accessible, efficient, and cost-effective for both patients and eye care professionals.
Breaking Down Barriers to Access
Many patients struggle to attend in-person eye exams due to location, mobility, or time constraints. IbisVision removes these barriers by offering a flexible, online vision testing platform that can be accessed via laptop, tablet, or smartphone—wherever there’s an internet connection. This means fewer missed appointments and more people taking control of their eye health.
Boosting Efficiency for Eye Care Professionals
For optometrists and optical businesses, time is precious. Our platform supports remote examinations, triage, and contact lens checks, helping practitioners reach more patients and optimize their schedules. With the ability to conduct virtual screenings, professionals can prioritize in-person visits for those who need them most while offering remote services to others.
Cost-Effective for Everyone
Traditional eye exams come with overhead costs for practices and travel expenses for patients. IbisVision’s technology provides a cost-effective alternative by reducing the need for unnecessary in-person visits while maintaining high standards of care. It’s a win-win: practices can allocate resources more efficiently, and patients can access care without added expenses.
Leveraging Cutting-Edge Technology
Innovation is at the core of what we do. Our platform utilises technology to help determine vision changes remotely, delivering immediate results to patients. We also use facial recognition and environmental controls to enhance accuracy and reliability during testing—ensuring that remote exams meet the high standards expected in eye care.
The Future of Eye Care is Here
At IbisVision, we’re not just adapting to change—we’re helping to drive it. By combining advanced technology with a patient-centric approach, we’re helping the industry evolve to meet modern demands. The goal? A future where high-quality vision care is more accessible and convenient than ever.
To try our technology for yourself, click here and get a free, online vision check now.

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