What an exciting year it’s been for IbisVision. We’ve had some big successes along the way, met some great, new people in the sector and continued to make some new development to our online vision testing platform. To mark the end of this year, we’ve put together a round-up of some of our highlights from the last 12 months; let’s take a look!

Supporting charity to kick off our year. We kicked off 2023 by once again offering our support to the Optoversity Challenge where teams from 11 universities came together to compete online. As always, we were delighted to support the Challenge organised by Out of the Box Optics in aid of Vision Care for Homeless People.

The UK’s biggest optical event. 100% Optical was next on our agenda and a big hit for our team where remote refraction was the star of the show. We joined our UK distributor Birmingham Optical and showcased our online platform to everyone at the show from optometrists right through to optometry students.

Announcing our investment. In May we were delighted to announce that we raised £4.5 million in growth funding to allow us to further expand our team and operations in the US with the support of previous investors Compiler VC, Deepbridge Capital and Scottish Enterprise.

Being recognised for our technology. IbisVision was shortlisted in the Scotland Digital Technology Awards in the Product/Service Innovation category. This awards show brings together companies in Scotland embracing and innovating with technology. To add to our industry recognition, our CEO also appeared on the Deepbridge Discovery Podcast to talk about IbisVision’s journey so far, our technology and our road to investment.

Furthering our work with the NHS. We extended our contract with NHS Forth Valley. An important project for IbisVision, the continuation of our contract with Forth Valley included 12-month’s of clinical validation in up to 5 sites across Scotland and England.

Vision Expo; the events of the year. The IbisVision team went on some international travels with a trip to New York. We attended Vision Expo East, one of the biggest eye care shows in the US. We also used this opportunity to showcase exactly our platform works by carrying out remote eye exams across New York including locations such as Central Park, Top of the Rock and Grand Central Station. Later in the year, we attended another Vision Expo, this time in Las Vegas! Here, we launched some big updates to our platform and our refraction technology.

Growing our team. We welcomed our new UX/UI Designer, Sebastian, to the team this summer who came on board to support our marketing and development teams in bringing our platform to the market. Our Head of US Operations, Erica, then joined us in August to lead our US activity and we also recently welcomed another member, Tanveer, who joined our development team as our new Technical Analyst. We’ve loved welcoming new members to our team this year and look forward to introducing some new people to IbisVision in 2024.

Recognising eyecare volunteers. We offered our sponsorship to Vision Care for Homeless People and their Volunteer Recognition Award for all the hard work and efforts done by their team of volunteers throughout this year. The last one of 2023 was announced just this week; a nice way to finish the year for a wonderful charity.

As you can see 2023 has been a busy and successful one for IbisVision and we’re excited to continue to work with our customers and partners in 2024. Collaboration and technological innovation are high on our agenda for the coming year. If you’d like to work with us in 2024 or hear more about our online platform, get in touch, here.

Get ready for some exciting developments in the eye care sector in 2024. We’ll be seeing some continuing progress from 2023 and we’ve also got some new trends incoming.

Let’s look at some of the key trends ready to shape the industry in the coming year.

Tele-optometry; another boost for remote technology

Telemedicine has been rapidly gaining acceptance as an exciting channel for providing eye care services over the last several years. Interest and adoption have been building and the potential value in adopting telemedicine solutions is becoming clearer to both eye care professionals and patients alike. With high rates of smartphone ownership, remote exams can be made available to a substantial population making adoption that much easier and with a drive for digital healthcare solutions, tele-optometry usage is likely to increase substantially over the coming year. Read our whitepaper, Telemedicine and Optometry; the future of eyecare, for more insights.

Artificial intelligence and its ongoing journey

Like telemedicine, artificial intelligence (AI) is transforming various fields, including optometry. Diagnosis aids and treatments are being developed to become more accurate and efficient and technology like this can now be used to aid in the early detection of eye conditions. AI is playing a vital part in various aspects of eye care, and it will continue to play an increasingly important role in optometry as we move through 2024.

Augmented and virtual reality; embracing immersive experiences

Along with AI, augmented and virtual reality are picking up the pace in the optometry space. With virtual reality devices becoming more affordable to practitioners and their organizations, interest and use of them is growing in multiple sectors including healthcare. In optometry, virtual reality headsets are being created to support conditions such as glaucoma testing and augmented reality is being used to create devices for use by people with AMD. While a lot of these devices and new routes to care are still being developed, they’re definitely here to stay.

Human connection and a personalized eye care experience

Tailoring eye care plans to individuals is looking to become a bigger part of service in 2024. There’s more drive than ever to offer a personalized service with multiple means of technology now available to help make this happen. What’s being tailored? Different parts of the process can now be personalized such as pre-screening needs, vision measuring methods and selections of online eye exams prior to or in place of in-person visits. This personalized experience is important to create and maintain given that many organizations are pushing more towards technology solutions. It gives the user the human connection even when they may be in a different location to their eye care professional.

Sustainability in eye care

Environmental sustainability has been much talked about in the last decade and we’re now moving at an even faster pace. There is a big movement in both eyewear and ophthalmology to continue this journey whether that be for equipment, devices or clinics. Research from Jobson earlier this year (the Environmental Sustainability Study) found that over 70% of eye care professionals said that it was ‘somewhat or very important’ to employ environmentally friendly practices to make their location ‘green’ and 58% said their patients were of this opinion. We look forward to next year to see some further developments and where this evolving movement will lead us next.

The above trends are going to play an integral part in the progression of the industry in 2024 and we’re positive that more insights and developments will appear as we progress through the year.

IbisVision is once again playing a key part in optometry trends by offering our telemedicine solution to the sector. Get in touch with us to find out more and keep up to date with the trends for next year. Contact us, here.

What can we say about Vision Expo West 2023? With a bustling exhibition floor and an upsurge in interest in new technologies, it was definitely a Vision Expo to remember. Las Vegas is an ideal setting for such a vibrant and busy show, and we found much inspiration wandering the lively exhibit hall exploring everything from new innovations to the latest frames and trends.

Our Head of US Operations, Erica, kicking off the first demo of the show.

IbisVision was of course there to showcase the latest updates to our online platform with our remote refraction technology taking centre stage. We were not disappointed with the turnout at our booth, situated in the show’s innovation hub; The Panorama, and we were delighted to host so many demos to attendees and fellow exhibitors. From catching up with industry press to meeting with some of the biggest players in eye care, there was never a dull moment.

At our newly designed booth for this year, we hosted the MyEyeDr team and showed them our remote refraction technology in action along with our new remote refraction tool. The FittingBox team also popped along to see our technology and we enjoyed discussions on complementing eye care technologies and the openness of embracing partnerships in the industry. As well as this we caught up with some others in the industry including Specsavers, professionals from UCI – University of California, the Zenni Optical team and we even headed over to the always impressive EssilorLuxottica booth to share some of our updates and developments with the team there.

A busy booth while Erica hosted a demo with the Zenni Optical team.

Vision Expo West was an incredibly successful show for IbisVision and we met a lot of new faces and managed to catch up with some familiar ones too. The surge of professionals across the industry embracing new technology was incredible to see and we were lucky enough to show our platform to many of them. We look forward to continuing some of the great conversations we had at the show all about our technology and the future of eye care – which is looking bright with innovation!

If you didn’t manage to catch our team at Vision Expo, you can set up a time to see our technology with our team online, here.

IbisVision, the Glasgow-based company that’s leading the move to remote and over-the-Internet eyecare, has unveiled breakthrough technology, the first of its kind, that allows for optometrists to determine a prescription over the Internet, with hardware that’s a fraction of the cost of traditional eyecare systems.

The company, backed by a consortium led by Miami-based Compiler VC in a recent $5.6 million funding round, will launch its updated Ibis-Connect platform at the Vision Expo West conference in Las Vegas later this month. It is envisaged that many of the larger US optical players, as well as regional operators and independent optical businesses, will be interested in what is the first truly objective over-the-Internet technology from which to prescribe corrective lenses. Not only does the system just require a simple internet connection, the patient uses a proprietary Remote Refraction Tool (RRT) that costs a few cents to produce, compared to the traditional machines that can cost thousands of dollars for opticians to acquire.

The system aligns with IbisVision’s philosophy of delivering eyecare and treatment over the Internet, while maintaining clinical excellence and the full involvement of eyecare professionals. The platform, which is currently undergoing rigorous clinical trials, can work through the most basic of computers and Internet connections and uses a simple and intuitive interface to ensure high quality reliable readings from the patient, all overseen by eyecare professionals based wherever the optometry business chooses. The technology builds on IbisVision’s existing eye-health Internet platform, whose capabilities have expanded from a single test to now offering 11 different eye exams, and bases its accuracy on being able to continually measure the patient’s distance from the camera on their computer.

Ultimately, the technology allows for a full end-to-end remote experience for patients who may be too busy or find it difficult to attend a clinic in person. The issuing of prescriptions can be combined with existing technology that allows patients to try various glasses virtually to find the best fit, look and style.

The company is ready to engage with clients – it’s FDA listed, CE marked and HIPAA compliant – and has appointed a new Miami-based Head of US Operations to oversee its business throughout the US.

Commenting on the launch, IbisVision CEO Mark Roger said “This is the breakthrough we’ve all been waiting for – allowing an optometrist to test for and issue a prescription online. This opens up huge potential not only in making eyecare available to all, but in turbocharging e-commerce behind the optometry industry, and allowing for optometrists to serve communities without investing vast amounts in cumbersome machinery. We’re delighted to be launching this at the world’s biggest optometry Expo where we expect to receive strong support and interest.”

Find the IbisVision team at Vision Expo West from 28-30 September at Booth #PAN2051. Book an appointment to speak with our CEO, Head of Partnerships or Head of US Operations at the show, here.



Technical notes

IbisVision’s patent pending technology is based on similar principles to an autorefractor and seeks to find the refractive error using superimposing images projected onto the patients retina and monitoring the distance from the screen at which the images converge into one. The procedure is carried out on two further axes and an algorithm is used to model the curvature of the eye and thus predict the refractive error, objectively identify any astigmatism, and output a corrective prescription in a conventional sphere/cylinder/axis format.


About IbisVision: 

IbisVision’s purpose is to offer innovative eye technology that revolutionizes the customer journey, increases efficiency, and makes eye care more widely accessible. Providing multiple tests on a single cloud-based platform gives universal accessibility with a software as a service (SaaS) delivery model dramatically reducing capital expenditure. The IbisVision platform allows optical professionals to remotely examine eyes using a 11 tests including 24–2, Amsler Grid, Color Vision, Visual Acuity, Visual Field and now a Refraction test. This allows for clinicians to interact with and support their patients while they assess vision remotely as well as detecting conditions such as glaucoma, a serious ailment that can cause the loss of sight, all without any need for direct contact between the medical professional and patient. IbisVision is backed by leading investors including Compiler VC, Deepbridge and Scottish Growth Investments.  More information is available at www.ibis.vision


Interviews can be arranged by appointment


For more information:

Laura Hillhouse, marketing manager:             07414 558 542 lhillhouse@ibisvision.co.uk

David Clarke, press contact:                            07887 600 234    david@davidgfclarke.com


IbisVision has developed an advanced online platform with a suite of best in class products and exams, allowing eye care professionals to provide the best possible service to patients and customers. Our dedication to creating greater accessibility in eye care has driven us to work with some forward-thinking leaders across both the optometry and healthcare sectors.

To support awareness throughout National Eye Health Week (NEHW), we are highlighting some of our work with these leaders, in particular the NHS as one of the key discussion themes over the next few days, as well as sharing more on how our technology can be utilised as an early detection tool.

Since 2021, IbisVision has been working with NHS Forth Valley to develop a remote vision screening platform solution that could integrate into wider NHS services and Ophthalmic patient pathways. Our work in Forth Valley and further afield has allowed us to focus on the provisions for children’s eye care to ensure clinicians can provide accessible, flexible and convenient eye care to as many children as possible so they can receive regular check-ups. As well as this, it has allowed us to look into and explore how our technology could become part of the solution in stroke assessments within NHS communities.

IbisVision’s NHS projects have led to us being able to explore our online testing platform further and plan for how we can continue to make advancements in our technology for the future of eye care. NEHW is an important week for reflecting on some of the issues at hand and with myopia becoming an ongoing cause for concern as well as access to NHS eye care services, IbisVision is well poised to help in raising awareness with our interlinked purposes and continued support of the NHS.

To find out more about our online platform, IBIS-Connect and features including online refraction, a suite of online eye exams and live video consultations, click here.

IbisVision CEO, Mark Roger, joins Andrew Aldridge on the Deepbridge Discovery Podcast to discuss his background, how IbisVision was founded, how we recently secured significant funding and what the next steps and goals are for our company.

About Deepbridge Capital:

Deepbridge Capital aims to redefine the growth capital market by providing access to opportunities which are sourced, reviewed and managed by their team of sector specialists.Supporting energetic, passionate and knowledgeable management teams, Deepbridge seeks to identify highly innovative companies to grow into highly successful companies, with a view to providing optimal returns to their investors.

Virtual care solutions being the first stop for appointments can make a huge difference to day-to-day practices in optometry. Remote triage is already being successfully implemented in other healthcare industries and is now trickling out into other sectors where it can, and will be, extremely effective.

What is remote-triage?

It is a virtual solution, also often referred to as tele-triage, that can help you to manage patient capacity. It comes in different forms depending on the industry but essentially it is a way for patients to be screened before their clinician decides on the pathway that is best for them. This can be through video consultations, forms, questionnaires, and anything else specific to that industry.

In optometry there are numerous pain points which need to be solved. Some of these include:

– Emergency appointments
– Lack of staff
– Waiting lists
– Limited optometrist coverage

Plus, much more.

Remote-triage can offer a solution to this with a way to effectively manage fluctuations in appointments, appointment durations and encourage attendance from patients. Remote triage is the perfect way to enhance and improve the patient experience, especially in optometry where time savings in practice make all the difference to both the patient and optometrist.

When looking for remote-triage solutions in optometry, IbisVision has one to be considered. We have a built-in triage solution within our IBIS-Connect platform that can allow you to carry out remote triage hassle-free and save you time and money in-practice. Find out more about what we offer, here.

Remote-triage could help you transform your patient journey, save staff time and give you the flexibility required in a busy optometry space.

Get in touch with our team today to find out more about using tele-triage to your advantage. Contact Us.

The demand for home eye care services is set to surge in the coming years as a result of the UK’s ageing population (aop.org.uk). There are many opportunities within this sector for optometrists, especially as myths have started to be busted on the technology used in this line of work. Technology can massively help to support domiciliary care and access to this is growing in the sector. IbisVision is one such platform that has the tools to do this and help your business.

What do we offer that supports domiciliary optometry?

Flexibility and accessibility

Our platform can be used anywhere, all that’s required is a device and an internet connection. Compatible devices include a laptop, smartphone, tablet or desktop. This makes it portable and easy for the optometrists to take out on the road with them to visit each patient, or even perform some tasks remotely if required.


A variety of online tests

IBIS-Connect has a variety of online eye tests that can be completed anywhere using the devices mentioned above. Choose from a selection of tests including:

Visual Acuity
– Crowded Logmar
– Open Logmar
– Random E
– ICN Vision Test
– Kay’s Optotypes
Visual Field

Access all of these tests online and in one place via our platform.


Remote capabilities

If you’re looking for a remote option as well as a portable solution, IBIS-Connect is perfect for you. With our platform you have the ability to be anywhere when completing remote eye tests or triage. Connect with your patients on their devices at home while you’re in the office or out and about, it’s as simple as that.


Triage options

Triage is often a time-consuming part of the eye testing process. That’s why we have all the tools that you need on our platform to complete triage in-person or remotely before you see your patient. We have live video conferencing available as well as questionnaire building abilities in our platform to allow you to gather all the necessary information you need for your patient. If you do not wish to complete triage remotely, our questionnaire and note taking functions are perfect for in-person visits too.


Find out more about our platform and how it can support domiciliary optometry by getting in touch with us today, here.

The IbisVision team is heading to the city that never sleeps to take on the busy streets, big energy and best of all, the US eye care sector. Vision Expo East is taking place from the 16-19 March and is the complete event for ophthalmic professionals. With a first-class venue in the Javits Center, we’re looking forward to once again experiencing the hustle and bustle of a vibrant event.

As a gathering of eye care professionals, buyers, influencers and technology, Vision Expo in New York really is the place to be this March for the optical sector. You’ll find us situated in The Panorama, a neighbourhood that showcases the technologies and innovations disrupting the eye care space. As we’ve said before, nothing compares to the US when it comes to the size of the market and being in the middle of some of the biggest names in optometry is exceptional for a technology company like ours.

As we look to roll out our remote eye testing technology in the US, we will seek to tap into the expertise of the world’s largest eye care market and forge key relationships with providers, technology suppliers and eye care organisations. IbisVision dipped its toes into US optical events last September at Vision Expo West where we had a very successful few days creating key relationships and gaining insights on the US industry that we have been utilising ever since. This combined with our progress in the UK market over the past couple of months, is making IbisVision a force to be reckoned with in the eye care sector.

We can’t wait to show our latest developments at Expo East and to continue to build on our growing and flourishing reputation in the market. Visit us at booth #PAN2240 and see our Tele-Optometry platform in action. You can also book a one-to-one demo session with our team, here.

Remote patient monitoring extends the reach of caregivers, potentially improving patient outcomes and reducing costs for both the patient and provider. This kind of technology is now often used as a healthcare delivery method to monitor a patient’s health outside of clinical settings while still maintaining a connection with the healthcare provider.

Healthcare organisations are using technology more and more as a method of patient monitoring. It’s a real time-saver for professionals and saves the patient from travelling to and from follow-up appointments. Optometry is one sector that could benefit from this kind of solution and has the potential to follow suit and embrace a new way of delivering care.


How does IbisVision help with remote patient monitoring?  

Our platform has a multitude of uses and with a live connection to the optometrist, IBIS-Connect can facilitate a number of different types of appointments. Of course, one of the main reasons an optometrist uses IBIS-Connect is for remote eye examinations but what else do we support?

  • Follow-up appointments required after check-ups
  • Check-in appointments with patients after surgery
  • Check-in appointments for patients with ongoing eye conditions who require extra care and advice
  • Emergency appointments
  • Very soon we will also be able to facilitate the update of prescriptions through our online refraction resting

Our technology allows for the relationship between the optometrist and patient to be maintained and remote monitoring capabilities are a key part of our platform. Whether you need a verbal check-in or to complete a few eye exams online, there’s something to suit each type of appointment. And of course, it gives the eye care professional the opportunity to assess whether a patient needs to visit them in-person, saving time and costs to both.

Take a look at our IBIS-Connect platform and see for yourself by booking a demo with our team. You can do this by clicking, here.

You can also see our platform working in real-time if you’re attending 100% Optical in London or Vision Expo East this March – we look forward to seeing you there!

It’s safe to say that patients are the most important thing to any optometry business and eye care professionals. Patients are at the centre of everything in the optical industry; they are who require eye care professionals to treat them, monitor them and speak to about any concerns they have as well as, of course, being the ones who make purchases. Those who work in eye care strive to and will inevitably be, trusted by the patient and while the testing and clinical side of optometry is vital, it is not the only side of an optometry business.

Retail because of an eye exam or check-up accounts for roughly 70% of revenue (getweave.com). And, while patients book an eye exam for several reasons, we may often need to look for ways to ensure we can convert them into customers who will be interested in taking a closer look at frames or lenses.

What we must remember is that the actions that we make as soon as a patient steps through the door begin to persuade them whether they are going to become a customer or not. From a warm welcome to talking a patient through their appointment, there are many touch points that matter. You may have seen examples of excellent customer service in the past and you’ve probably discovered why tailoring your service to each customer’s needs is so important to your success. A study from CooperVision found that 30% of people chose opticians for service-related reasons and that ease of booking an appointment, buying and after sales care was highly valued. Giving a customer the feeling of involvement and knowing your business can also help even before they set foot in the door, this has been shown through the success of social media campaigns from the likes of Specsavers who have built up amazing brand loyalty through their consistent marketing efforts, which for them, is where their customer service begins.

There are many ins and outs of customer service, but we’ve explored 5 ways that could help you transition your patients into customers in no time.


Be aware of where and when to step in

Being aware of where the action with your customers is, is key. So, where is it? It’s on social media before the patient even makes an appointment, it’s on your website in how you speak to them and it’s in their experience in your store. Showing an interest in the patient’s experience and stepping in at important touch points will ensure that the trust is being built way before they even begin to look at purchasing after their eye exam.


Be engaging

Engaging with patients whether it be on social media or re-engaging after appointments is all important. Engagement builds trust and confidence between patients and their providers and ensures that you remain front of mind at any given time. Your tone and messaging are also effective so make sure that you know exactly how you want to appear to your customer.

If your patients are comfortable with how you have been engaging with them so far in their journey, it could make them more likely to transition from patient to customer when they visit and be more open to furthering the relationship with you.


Employee training should be up to scratch

From front-facing staff to those who treat patients behind the scenes, you should aspire to have the same level of customer service provided by all. All your employees should be giving patients the same level of customer service. This comes down to their training and your commitment to your staff along with what you expect from them.

A customer will always expect the same level of customer service no matter who they speak to you in your business, therefore you need to recognise this and take all the steps required to ensure this is the case. This could make or break your customers’ experience.


Consider your target market and affordability

As much as customer service is not all about cost, it is an important factor and one that should be recognised. Every individual has different circumstances and while there will be many who do not worry about cost, there will be a portion of your customer base that this might affect. If a patient has completed their eye exam and is worried about their budget, they may need some extra reassurance that there are options available to them. Demonstrate that you care about their needs and affordability as this will go a long way to making them feel comfortable and at ease. Taking that extra pressure off of them could encourage their trust and willingness to remain a customer.


Make the patient/customer journey easy on them

Right from making an appointment to choosing their frames, a seamless and enjoyable patient experience will be heard about and remembered. Word of mouth is powerful, and a great experience is one thing that customers like to rave about. How can we make the journey easy on them? You can plan out the journey so it’s as smooth as possible and does not feel like an effort for the customer to go through. If you minimise wait times, reduce paperwork and keep things as efficient as possible, any patient is sure to not mind spending a bit more time speaking with your retail staff.


Given that these are only a few of the things you can implement to turn your patients into customers, we would advise doing some of your own research into your target customer. However, you will definitely not go wrong with the advice discussed throughout this blog. Looking at these specific ways to engage with your patients will not only benefit your organisation but will give them an experience they’re sure not to forget in a hurry.


Read more blogs from IbisVision, here.

With technology constantly advancing, it’s no surprise that we have some exciting changes coming our way in the sector. Staying ahead of the curve can be good, as well as staying aware of what’s to come too. This knowledge is vital in having an outlook on exactly where the sector is going so, let’s look at some trends to look out for this year.


Artificial Intelligence (AI) and it’s growing role in optometry

Technology and its increased levels of adoption have changed many job roles in recent years across multiple sectors. Optometry is no different with refraction and imaging being some of the things that could be impacted by AI. And, with online eye testing having already arrived in the sector, it makes sense that other elements eye care could be next to experience some transformation with AI. The question that many are asking is, will AI replace the optometrist? This is not likely to happen, but it could become an optometrists best friend given how it can complement and aid the work being done in practice. We should not shy away from such advances in technology; AI gives us the opportunity to make eye care more accessible to many more people and help to save sight.


A spotlight on myopia

By 2050, nearly 50% of the world’s population will be diagnosed with myopia. It looks like there is much work to be done in 2023 and beyond to come up with solutions to the condition. Part of the solutions we are already seeing is the encouragement of children to spend more time outdoors and less time doing ‘intense near vision activities.’ Current trends indicate that the severity of myopia is increasing and for many, leading to high myopia. There are more discussions to be had this year on the issue and in the UK, major events such as 100% Optical are featuring educational sessions to drive more awareness. It’s safe to say that in 2023, myopia will be considered in the planning of eye care services, this will likely include refractive services such as spectacles and managing and preventing vision loss.


We’ll see more telemedicine solutions

Telemedicine trends are moving along nicely for 2023. Development is only going to continue this year into telemedicine and with multiple ways in which it can be used, it presents various opportunities to fit into an eye care organisation. Many will use it to replace steps in the patient journey while others will use a hybrid approach to integrate telemedicine solutions alongside current processes. There’s much to look out for in this space and prepare for to keep up with the fast-moving pace of telemedicine and all that comes with it.


Smart eyewear is here

2023 is said to be the year that smart eyewear begins to make its mark. It may not have taken over yet, but its time is still to come. Meta recently announced that they are purchasing smart eyewear company, Luxexcel which has the capability to produce 3D printed lenses. With this announcement along with the rise of other smart eyewear technology, we will likely see more and more smart glasses coming to market. Smart glasses are set to transform the user experience and companies are now working to see how AR glasses can fit into our daily lives. Watch this space.


Sustainable eyewear

The impact on the environment is a continuous and important topic of conversation. The eye care community is attempting to help in its own way by looking at producing more sustainable eyewear. Consumers can also help to push for sustainable alternatives too. Companies such as Couco Eyewear are encouraging customers to turn their old glasses into sunglasses and others in the industry are following suit with similar initiatives. If consumers opt to utilise these then we are well on our way to making a difference.


The above trends are all equally important to be aware of in 2023. They will each play an integral part in progressing the industry throughout this year and beyond. As technology evolves in the sector, we are sure to see many patients and optometrists journey’s transformed; and we think, for the better.

IbisVision is playing its part in the optometry trends of 2023 by continuing to supply our telemedicine solution, IBIS-Connect to the sector. Find out more about our platform and what we’re doing for the industry, here.


This week is Roche’s Digital Innovation Week, and IbisVision have been lucky enough to be selected to appear alongside eight other start-ups to help solve an identified problem in Ophthalmology. Our COO will be in Basel on Thursday 10th November to share more about our business, our technology, and our telemedicine platform. This is an exciting event for IbisVision as we will be in the company of key stakeholders at Roche as well their official partners including IBM and Microsoft.

This Digital Innovation Week is hosted by Roche Digital InnoLab and as part of this, the Start-Up Day is dedicated to finding digital innovative solutions for tomorrow’s challenges. The challenges identified by Roche this year have been in Ophthalmology and Women’s Health. Companies from across the world applied to travel to Switzerland and present solutions to these problems. We’re delighted to have been one of the 26 successful start-up amongst a pool of 300 qualified applicants.

The opportunity this event provides IbisVision is great and gives us an excellent platform to share more about how telemedicine solution for optometry and how it can transform the patient journey from start to finish.

Follow us on Twitter or LinkedIn for more updates on the outcomes of #RocheStartUpDay


Consumer trends can move fast in many industries, and the optometry sector in particular is beginning to see the effects of hastening digital trends. Keeping up with these trends can be a big task and it can be difficult to navigate exactly how we should be engaging with consumers from month to month.

Engagement is vital in attracting customers but also in retaining them too. How we engage often determines how successful the entire consumer journey is from start to finish. In the optical sector specifically, it’s important to consider what is important to patients, what you want to get from engaging with them and also the means in which you engage with them.

Below, we take a look at a few different ways that you can engage with your patients throughout their journey with you.

We’re sure you’ll find it unsurprising that online engagement is key in keeping up with your target audience. With 6.6 billion smartphone users in 2022 (oberlo.co.uk), it would be silly not to consider taking digital methods of engagement into account. What digital avenues should we explore?

Digital advertisements boost your exposure in a multitude of ways. Utilising your social media channels allows for potential patients beyond your audience to see and interact with your content and digital ads are a perfect way to do this. As well as this, combining paid advertising with your organic social efforts will allow double the exposure and different segments of your audience to get the chance to engage with you.

Email marketing is ideal for engaging with your current consumer base but also with any consumers who have signed up to your newsletters or interacted with your social media advertisements. Using email campaigns allows you to send out targeted content to different segments of your lists allowing for maximum engagement.

Video is a growing marketing engagement tool which will continue to expand as digital content becomes the norm over other types of content. 79% of marketers who weren’t using video planned to build a video strategy in 2022 and 99% of those who are already using it are planning to use it more (hubspot.com). Video allows for you to really showcase your business and what you can offer your consumer, it’s also an engaging and efficient way of interacting with your audience.

Compelling calls to actions are what encourage your audience to really engage with you. Eye catching calls to actions that will lead to a useful interaction for the consumer are vital in encouraging their engagement. Here are some examples of intriguing calls to action from Hubspot.

Patient success stories and testimonials will ensure that you gain the trust of your consumer in order for them to interact with you. Sharing success stories are a great way to engage with your current consumer base as well as potential patients. In healthcare sectors especially, we know the patient will be looking for knowledge that they can trust your organisation before interacting with you. Nuffield Trust has stated that “there are many benefits that can accrue from a trusting relationship, including open communication of information, improved adherence to medical advice, improvement of health outcomes and better patient experience.” Therefore, attempting to build this trust through better engagement and the sharing of other patient experiences can only help to obtain the above mentioned benefits for you and your patients.

These methods of engagement are not an exhaustive list but a good indicator or where to start or where to look at refreshing or improving. IbisVision understands the patient journey and how engagement can fit into improving outcomes for our optometrist and patient users. IBIS-Engage is a part of our platform that allows for engagement before the patient has even booked an appointment for an online eye test. Find out more about this by getting in touch with our team here, or you can see more information on IBIS-Engage, here.


– Bridging the US expertise gap
– Canada – a great nation with huge potential
– Thanks to all our new friends


IbisVision platform – a possible partnership to provide optometry expertise

For any business with any nous there are two main benefits to attending an exposition such as the amazing Las Vegas Vision Expo West, which we visited in September. There are some businesses that go with the sole aim of talking about their product, of selling, and focusing on their display. We like to think that we go one step further than that, and we give equal, if not more attention, to what else is going on and what others are doing, as well as making connections related to our own products. This results in a deeper understanding of our potential clients and the markets in which we operate.

As we have already stated, the US is a significant market for us, firstly because it so large, and secondly because it tends to be a leader in medical processes and technology. The positive take away for us from the Expo is that we feel we now have a much greater understanding of the needs of US optometrists, the broader eyecare sector and the patients that are served in this industry and profession. We are delighted that our technology attracted so much attention – we consider ourselves to be world leading in the way we open up remote eyecare over standard devices and Internet connections.

However, the US market does throw up some challenges in this area. It’s all very well allowing for a remote examination to take place, but our product is not specifically AI-led, but instead is a tool to support examinations by professionals. From our conversations, it seems to be the case that getting the professional staff in the US to be able to oversee eye examinations can be a challenge.

The evidence would seem to back this up – according to the 2021 Optometry Healthcare Business Insights report 60% of US optometry offices do not have enough staff to meet their needs. At first glance much of this might be to do with regulation – only four out of 50 states (Alaska, Kentucky, Louisiana and Oklahoma) allow optometrists to perform the full range of procedures outlined in their education. Then there is the issue of supply within the profession, and in a vast country such as the US, it surprising that only 23 American educational institutions offer Doctor of Optometry degrees (it has occurred to us that our remote technology could be useful in an educational environment).

What does this mean for a company like ours? In the UK where there has not been significant talk about the shortage of optometry professionals, and the regulatory environment is different, our remote technology seamlessly opens up possibilities for optometry practices to reach a wider spectrum of society with greater ease. In the US there is another key part of the jigsaw where we want to contribute: that being, helping optometry practices access the professionals that can oversee the tests that our technology allows for. Some of the suggestions that came our way centred around how we might work with the industry to provide panels of medical professionals qualified and able to work from our platforms. From our perspective, and as a company that has consistently worked in partnership from the outset, we find this an interesting suggestion. We hope that the many companies and individuals that we met in our time in Las Vegas can ponder now how we might move forward on this, as this is obviously a key area for partnership and cooperation. We look forward to ongoing discussions in this area.


Canada opportunities

We were delighted to meet with many representatives from the Canadian industry – this great nation sometimes doesn’t get the attention it deserves being so closely situated beside the world’s largest economy (we get it, as a Scottish-based company next to England which has 10 times the population!). But we are absolutely emphatic that Canada, as a G-7 nation with a highly developed and well-funded medical sector, is a key target for a company like ourselves.

An obvious starting point for us as a provider of remote eyecare technology is how this can help in a country that’s the second largest by landmass in the world. Our business is about much more than just reaching people who are out of the way (we have a multifaceted approach to driving efficiencies in the eye-care sector) but a key statistic that whets our appetite is that population density in Canada is about four people per square kilometre compared with 281 in the United Kingdom! We believe our remote technology can bring huge efficiencies to bustling and busy cities such as Toronto, Vancouver and Montreal, where crossing a metropolis can take several hours out of a day for a patient. With about 5,500 optometrists and a sector worth US$1.8 billion, we are again looking to develop partnerships to help us expand in this very important market.


A big thank you

Obviously people and companies make an event such as Vision Expo. We were very lucky to be situated in the Panorama, where the latest innovations in eyecare were displayed. We were delighted to be situated next to Dusk, the developers of an app that enables electro-chromatic smart sunglasses and CREAL, which uses light field technology to aid with refraction measurements.

We were particularly delighted to have had conversations with major companies including Warby Parker, Alcon, New Look Division Group and Specsavers. In total, we reckon our conversations could give us access to more than 2,000 locations across the US – about 5% of total US primary vision practices we reckon. All in all, a good week, and we came back with our wallets relatively intact even in the face of such alluring gambling attractions.


Okay, we know that any blog about going to Las Vegas is going to ride on the back of popular memes about this well-known gambling mecca in the middle of Nevada, but if there’s one place where you want good eyesight it’s got to be this city (c’mon, we’re an eyecare tech company so we had to slip that in as well!)

Firstly, at night the place is a visual cornucopia, and mass of flashing lights that want to entice you into this and that emporium, restaurant or bar. We’re looking forward to wandering aimlessly down the strip and also dropping into some of the best-known hotels: Caesar’s Palace, the Luxor, the Venetian, the Bellagio.

Of course some of these hotels are also host to some of the world’s best known casinos. But let’s face it, we’re a careful canny Scottish company so probably no huge outlay of our personal funds here, but we’re quite happy to watch the spectacle of amateur and professional gamblers blowing money here, there and everywhere.

And let’s not forget that within travelling distance are amazing natural sights including the Grand Canyon. From the money we don’t spend in the casino we might put towards a trip there.

And finally we want to see some sun! Las Vegas has about 28 sunny or partly sunny days on average in September. We’re coming from Glasgow, where it rains on average 14 days in the month. Ugh!

Sunglasses on, eyes wide open, the bright lights a’ beckon, here we go!

For a proudly Glasgow-based company like IbisVision, we are sometimes asked why we have such a global focus. Surely the aim is to shore up our own domestic UK market first before we try and work elsewhere?

The answer to that is an emphatic no – there are rich and varied eyecare markets around the world and already we’ve had a foray into India through our kiosks programme. However, nothing compares to the US when it comes to the size of the market, the various types of clients that we can deal with (from hospitals through to eyecare chains through to healthcare conglomerates), and the market make up in terms of vast physical differences and an ageing population. Put it like this – if we can crack the US first, we will be able to provide our groundbreaking technology to the patients that need it anywhere around the world.

And to get into the US market, one of the best places to be in September is Las Vegas for Vision Expo where the entire US eyecare industry comes together to see the latest technology and solutions. As we said, what happens here is a harbinger of what will happen to the global sector in coming years. We’re looking forward to meeting companies that we hope will be our partners and the myriad of healthcare, technology and business journalists who descend on the city for the event.

In fact, for a Glasgow eyecare company to grow and make a difference in the world, there’s nowhere better to be than a city in the Mojave Desert!

If you’ll be at Vision Expo from the 15th-17th September our team would love to meet you! Email us at info@ibisvision.co.uk to arrange a meeting with one of our team.


Telemedicine is evolving year on year and adoption is picking up the pace in 2022. Having been taken on by many organisations across the globe, the developments keep on coming in the telemedicine space. And, with the rate of adoption and investment into telemedicine, it can be hard to keep up with the latest developments but whether you are already using a telemedicine solution or are looking to adopt one, finding out what’s happening right now and what’s coming up could be vital to your success in its implementation.

Telemedicine is no longer only a response to the Covid-19 pandemic, but it has accelerated the development of the technology. 74% of patients in the US have said they would use telehealth services (American Hospital Association), so it seems that now is the time to embrace this innovation across the healthcare sector.

What are the telehealth trends to keep on top of?

The latest devices

Technology is what is pushing telemedicine forward and new devices are rising in the market to accompany this trend. What kind of devices are we talking about? Innovations such as telemonitoring devices, remote monitoring centres and voice recognition are appearing more and more to accompany and push telemedicine to the next level.

Patients are embracing virtual care

Telemedicine is being used by all generations; it’s not limited to any specific demographic and is being adopted by multiple demographics. It is however, proving to be popular among women with 60% of telehealth patients being from that demographic (chghealthcare.com).

Why is it being embraced?

Convenience of use
Quick access online
Protection from being exposed to other illnesses. This is considered an aftermath effect of the Covid-19 pandemic.

These types of benefits are often hard to come by in face to face care for a number of reasons so it’s expected that the popularity of remote testing will continue well into the future.

Innovation and disruption

Innovation in new telehealth technology is keeping up with medical enhancements and is finding its way into new specialities. It’s also branching out into new methods and ways of reaching patients with Telehealth Internet of Medical Things (IoMT) and wearables being on the rise. These could be noted as two of the most prominent trends in telemedicine (acuitykp.com). IoMT tools help clinicians to monitor patients at home and healthcare technology providers are also investing in software that connects patients and physicians through physical devices.

The introduction and expansion of rural telehealth

Rural areas where clinics and certain specialities may not be available can benefit hugely from telehealth. This does, however, come with its own challenges as rural areas often have a lack of high-speed internet and a need for technological training. In any case, telemedicine solutions becoming available in rural areas will be an ongoing journey and development piece that will need to be paid close attention to.

Keeping up with telemedicine trends can be a large job on its own but one that’s worthwhile, especially if you are a provider in this space or use it as part of your customer/patient journey. IbisVision is continuously investing in our telemedicine platform and taking on board what our clients are looking for as well as the market with our latest developments.

Find out more about our latest developments, here.



We all know the story – treating patients over the past couple of years has become much more of a challenge as we navigate our way through the Covid pandemic. Even still, while many of us have returned to a normal life without masks and restrictions, in a clinical environment the need to protect patients from disease and limit in-person interaction continues.

So what can we do when this limitation is affecting the health of some of the most vulnerable in society – our children? When childhood eyecare conditions are left untreated they not only can limit the potential of that child in later life, but also place a future burden on our healthcare system that should be avoidable.

That’s the background to a project we’ve undertaken with NHS Forth Valley, Optonet and the Small Business Research Initiative; what does this clinical evaluation of telemedicine mean for the healthcare system?

Childhood myopia is a growing epidemic and the need for access to optometrists and other eye care specialists is vital in allowing parents the information they need as well as the correct care for the child. The American Academy of Ophthalmology reports that one out of two people have myopia and studies show myopia is becoming more common among children.

This project has allowed us to explore our telemedicine platform in greater detail and allow clinicians across the Forth Valley health board to gain access to our technology and test it for themselves. From this it has been found that home vision testing can be just as accurate as in-person tests. In the above video you’ll have heard clinicians attest to this.

Our work also links with amendments to regulation in Scotland as more people take on the use of telemedicine products. On the 20th of May, the National Health Service (Optical Charges and Payments and General Ophthalmic Services) (Scotland) Amendment Regulations 2022 were laid before the Scottish Parliament. These 2022 regulations amend for General Ophthalmic Services (GOS) legislation to provide flexibility for GOS to be undertaken using remote facilities.

In the updated 2022 regulations, the existing arrangements for providing GOS using remote facilities continues to apply which is that:

“Remote eye examinations can be claimed using supplementary eye examination reason codes and must involve all the elements of an eye examination undertaken in person with the patient, except tests and procedures which require the physical presence of the patient. A GOS claim cannot be submitted where remote facilities are only used to ask a patient a series of questions to explore their concerns more fully and make a decision regarding whether the patient requires an eye examination.”

These regulations are welcomed as a nod to the developments and adoption in telemedicine and also mean that IbisVision can be used to provide some examinations to the patient from their own home and our work on remote vision testing for children with NHS Forth Valley will comply with current regulations.

The next steps in this revolution in telemedicine in the healthcare system is to carry out further clinical evaluations that will allow for telehealth assessments to become part of the patient journey. This is vital for anyone involved in eye care but also in other medical disciplines as well where eye health can be used to determine other medical conditions. The uses for telemedicine are wide and the opportunities great, all that’s needed is a wider adoption and trust in the technology that will help to transform the clinician and patient journey for the better.

To find out more about the project mentioned above or our telemedicine platform, get in touch with us, here.

There have always been several layers in our passion for ophthalmic telemedicine, producing the leading visual assessment tools that can be used over a simple internet connection. Firstly, we are excited about the prospect of allowing a greater number of people to access eye care, including those who don’t have the means to attend an optician for a variety of reasons. Secondly, we work closely with major eye care companies to see how using our technology leads to efficiencies in the patient journey saving time and costs. Those savings can be invested in further technology and in greater patient coverage.

Now, we are embarking on our most exciting and ground breaking project yet —  a process to determine how our technology can be used in conjunction with other medical disciplines, and in a broader health service context, to produce outcomes which are far wider than just those purely related to eye care. That’s why we were particularly honoured to take part in the NHS Scotland-led symposium on 7th July where our technology was discussed along with experts in stroke, cancer, mental health, dementia, diabetes, paediatrics, women’s health and skin conditions. While our technology might only touch on some of these issues, it’s also true that eye care can sometimes give greater insights into other medical conditions.

Just consider the potential if medical practitioners, no matter what specialism, could call upon eye test data to improve and guide their clinical decisions. For example, visual field screening can highlight if a patient has had a stroke or a potential brain tumour. Artificial Intelligence (AI) examination of retinal images can detect risk of cardiovascular diseases, Alzheimer’s disease, diabetes and more. The recent Scottish National Innovation Event that took place in Murrayfield Stadium reflected this type of innovation in the Scottish healthcare space. Attended by the First Minister and Scottish Government officials as well as healthcare clinicians and technology innovators, the event showcased the types of innovations that can and will complement the healthcare sector going forward. IbisVision’s technology featured in a segment giving detail into how, as part of a current SBRI project with NHS Forth Valley, it can be integrated into the health system to improve the patient journey and assist in health care assessments.

Overall, by cutting the cost and increasing the frequency of eye examinations and opening access to a much wider group of patients, we’re allowing medical professionals across the board to tap into the insights that eye care can provide and improve diagnostic efficiency. For example, patient pre-visit triage can reduce the time they spend in practice and improve patient flow in practices, allowing for greater though put of patients for no extra staff costs. Ultimately, our goal is to ensure that through our technology optometry can make an even greater contribution to society.


Contact our team today to find out more – get in touch

Could we teach Ed Sheeran how to perform? Or Cristiano Ronaldo how to kick a ball? Probably not! But it does seem that in the US, the land of Silicon Valley, Apple and world-beating innovation, we’re showing them a thing or two about ophthalmic technology.

Our recent trip to the US was an amazing success. Our travels took us first to Miami and then onto New York where we made important connections and had conversations with big players in the optometry market in both states.

Throughout the visit Compiler VC, an investor in our business, led the way, introducing us to other investment companies as well as some key optical organisations. This allowed us the opportunity to discuss and gauge the response from the US market first hand. And, we were happy to have IbisVision’s technology and mission validated by those who would be looking to utilise our platform or even invest in its future. From our conversations we found that now is the perfect time for IbisVision to enter the US market with a tele-optometry solution that will transform the way eye care is provided.

IbisVision’s technology is ahead of the curve, and we know that we are primed and ready to disrupt the market. We spoke to several optical leaders, and they have confirmed and also welcomed further innovation in the market. In particular, our forthcoming introduction of remote refraction will be a game changer, allowing for an even broader range of optical tasks to be undertaken remotely.

There are also other organisations innovating in the optometry space and we were lucky enough to meet some of them at Vision Expo in New York.  We saw the likes of Grand Vision who were recently acquired by EssilorLuxottica and are now “exploring new paths around digitization and innovation.” We also discussed the future of telemedicine and saw some of the team at Topcon Healthcare who are doing some amazing things in telehealth. Their telehealth solution ‘Harmony’ creates connectivity ensuring that eye care professionals can use their current software while adopting the latest technologies; a vital piece of the puzzle when introducing telemedicine solutions!

It’s safe to say we met and spoke to some big innovators in the industry. Keep an eye out on what’s next for IbisVision – we gained some exciting ideas from our time in the US as well as validating our current plan to revolutionise the optical sector; we’ll have more updates on this over the coming months! For now, we’re delighted to be offering our tele-optometry solution to the market and are looking forward to seeing IBIS-Connect in action in more and more optometry settings.

Why not take a look for yourself? Find out more about IBIS-Connect, here.

Our travels over the past few weeks have been very exciting. We’ve been to Miami, New York and most recently the busiest city in the UK, London. We were there to attend one of the UK’s biggest optical shows, 100% Optical, where we teamed up with our partner Birmingham Optical to showcase our IBIS-Connect platform.

Birmingham Optical, a long-standing force in the UK optometry industry, held an impressive and busy stand over the 3-day event. We met and spoke to several professionals across the industry, showed them our platform and even got to see other optometry technologies in action. It was a weekend of knowledge sharing and forging relationships that will benefit the future of the sector. To also see the growing interest in telemedicine was extremely positive and validated that both IbisVision’s platform and ‘vision’ are right where they need to be.

Attendees of the event were treated to live demonstrations of our platform and our team showed them exactly how it can transform the patient journey. This was a fantastic way to show the optical world how IbisVision is revolutionising the optometry sector here in the UK and further afield. IbisVision also went paperless for this event and directed all of our new contacts online to find out more about us, why not take a look here.

For a company like IbisVision, where our product is developed with the input and intelligence of partners and the market, meeting up with the companies who’ll use our platform is one of the most important tasks we can do. This is really vital in the US, which has the most cutting-edge health sector in the world, but also differs somewhat from the public model found across Europe, so we’re learning all the time.

The highlight in this case was making an appearance at the weekend at Vision Expo in New York where some of the biggest names in optometry were in attendance. We showcased our tele-optometry solution IBIS-Connect to numerous professionals and stopped by for a visit to the likes of Essilor and Clear Vision to speak further about what we’re doing for the market. The connections we’re making and conversations we’re having will definitely change the future of IbisVision.

From the past few days, we’ve been lucky enough to have gained some amazing feedback and observations. IbisVision is definitely at the forefront of the telemedicine evolution in optometry and over the next few days we’ve got some more exciting things coming up. We have important connections to be made in New York and we’ll be meeting with venture capitalists and remote healthcare networks to talk more about IBIS-Connect.

Our usual gripe though – our team hasn’t had much time to stop off at any of the iconic tourist attractions so we’ve added the Empire State building and Statue of Liberty to Disneyland on our “missed” list! But you never know…we might indulge ourselves just once before we fly home!


IbisVision provides telemedicine to the optometry industry. With our technology, optometrists can carry out eye tests with their patients no matter where they are. Find out more by getting in touch with us, here.

The IbisVision team will be heading to New York this weekend (jetting up from a hectic and hot Miami) to meet the world’s biggest optical players at VisionExpo, a showcase of what’s new, exciting and cutting edge for the optical industry, in one of the world’s most lively cities.

VisionExpo, the complete event for ophthalmic professionals, is one of the biggest meetings in the US optical industry and hosts the likes of eye care professionals, buyers, influencers, and technology leaders; an excellent place to mingle and talk all things optometry!

The US is an important market for IbisVision as we look to introduce our technology to a market that is worth $37.5 billion with cutting-edge innovations taking hold at a rapid pace. IbisVision will be attending VisionExpo to showcase our remote eye testing technology to some key innovators, and demonstrate in real-time exactly what it can do. We have arranged stop by meetings to demonstrate IBIS-Connect with organisations such as Essilor and ClearVision, with a few other notable names on the cards!

With some of the biggest names in optometry in attendance, VisionExpo is the perfect place for IbisVision to explore the many opportunities for entering the US market, and what better back drop than the Manhattan Skyline. If we can make it there, we’ll make it anywhere…

Want to catch up at Vision Expo? Get in touch with us, here.

IbisVision, the Glasgow-based company that’s revolutionising optometry through its remote eye test technology, is embarking on a £5 million fund raise drive in the US this week led by Florida-based investment company Compiler VC. IbisVision is also seeking in parallel to extend its commercial footprint in what is the world’s largest eye-care market.

The programme will see Chief Executive Officer Mark Roger and Chief Commercial Officer Melville Berwick over a two-week period meet with investors with access to more than $25 billion of funding. The meetings will take place in both Florida and New York and the team will also be connecting with leading eye care providers and charities.

The fund raise is led and sponsored by Compiler which is led by Adam Wolman and Yannick Henriette. The Florida-based business was an original investor in IbisVision and among its portfolio specialises in healthcare and in particular eyecare – the firm which has many years of experience within the optical sector, previously developed and then sold For Eyes, a retail optician business with 150 locations across the US.

The capital raise is part of an ambitious plan to build out IbisVision’s capabilities outside of the UK, where it currently is working with the NHS and optometrists in developing its remote eye test technology. The company already sells its technology in India, where it is used in kiosks situated in the country’s transport network.

IbisVision is now focusing on adapting its products for the $37.5 billion US market, where there is an annual tally of 88 million eye tests in a rapidly ageing population that as a result is highly susceptible to visual defects. With a widely dispersed population and a largely fragmented market of around 35,000 optometrists, there is increasing demand for the telemedicine that IbisVision specialises in.

Commenting, CEO Mark Roger said: “While Glasgow born and bred, we have global ambitions, and you cannot be a global business without a significant footprint in the US. Our proposition is very much aligned with the trends that the US investment industry is focused on, as evidenced by the continuing support from Adam and Yannick at Compiler. With increased funding from US investors, we hope to tap our international potential with a key focus being the lucrative and expanding US eye-care market itself.”


Interviews with can be arranged by appointment


For more information: Laura Hillhouse, marketing manager:           07414 558 542 lhillhouse@ibisvision.co.uk


 David Clarke, press contact:                           07887 600 234    david@davidgfclarke.com


Compiler Venture Capital
Hadley Case, press contact:                                                    hadley@compiler.vc


About IbisVision:

IbisVision was founded in 2014 by a former eye surgeon Dr Blair Donaldson, an honorary consultant at Aberdeen Royal Infirmary and honorary senior lecturer at Aberdeen University. IbisVision’s purpose is to offer innovative eye technology that revolutionizes the customer journey, increases efficiency, and makes eye care more widely accessible. Providing multiple tests on a single cloud-based platform gives universal accessibility with a software as a service (SaaS) delivery model dramatically reducing capital expenditure. The IbisVision platform allows optical professionals to remotely examine eyes using a variety of tests including 24–2, Amsler Grid, Colour and Visual Acuity. This allows for clinicians to interact with and support their patients while they assess vision remotely as well as detecting conditions such as glaucoma, a serious ailment that can cause the loss of sight, all without any need for direct contact between the medical professional and patient. More information is available at: www.ibisvision.co.uk


About Compiler Venture Capital:

Compiler Venture Capital is a venture capital firm based in Miami and Washington DC. Compiler provides growth capital to diverse businesses that show promise in the sectors of health, science, and technology. Founded by General Partners Adam Wolman, Hossein Noshirvani, and Yannick Henriette, Compiler has had a successful track record of investing and building organizations. It has helped private companies attain their growth objectives by tapping into a set of resources, knowledge base, and network of relationships designed to help companies scale. More info available at: www.compiler.vc


This time yesterday we were en route to Miami, nestled in our plane seats likely between some people seeking a bit of winter/early spring sun and some families possibly looking to visit Disneyland and a host of other exciting attractions to be found in the Sunshine State.

Not us unfortunately! We are here on much more serious business – in fact two key elements which are pivotal for the future of IbisVision. Firstly we’ll be engaged in a round of talks with potential investors – as the world’s biggest investment market, it obviously makes sense for us to tap funding from some of the most experienced and well-known private equity investors in the world. Already, we have funding from Compiler VC, a well-known Florida-based firm who helped us get to the position where we are –  to disrupt, but also to help optometrists around the world see a wider group of people, and help those optometrists identify those most at risk from online -related maladies.

But just as in the case of the US being the biggest investment market, if you’re not plugged in to the US eye-care market you’re not an international player. It’s by far and away the biggest in the world, worth about $37.5 billion, which is is pretty ginormous when you consider that export value of the Scotch whisky industry for example is about $2.5 billion annually. There are 35,000 opticians scattered across this vast nation who are all looking to reach as many patients as efficiently as they can, and that’s what IbisVision is all about.

We’re really looking forward to getting to know more about the US investment sector and most importantly it’s unique and cutting edge medical and optometry system. So while we hope many of our younger fellow travellers might be rubbing their eyes in the excitement of meeting Donald and Mickey, our eyes are focused on the biggest prize our business could win.


IbisVision provides telemedicine to the optometry industry. With our technology, optometrists can carry out eye tests with their patients no matter where they are. Find out more by getting in touch with us, here.

IbisVision is delighted to once again be sponsoring the Optoversity Challenge in aid of Vision Care for Homeless People. The event which takes place on the 27th of February brings together students from optometry schools across the UK. Take a look at the latest announcement about the challenge below!

Optoversity Challenge 2022 calls all students to get online!

The Out of the Box Optoversity Challenge – 27 February – is urging all optometry students to book their place for the biggest student event in the sector, with a day of fun and abundant prizes to be won.

Gajan Singh, co-organiser, is keen to exceed last year’s record of 80 students taking part –

“The day offers Interaction with students from other universities, the chance to network and to learn about career opportunities with our expert panels.  We will be testing clinical knowledge and soft skills and building on the success of last year with quizzes, scenarios and challenges that you will face in practice.  The questions will be geared to first, second and third year student categories. Participants will also learn about how to get support throughout their pre-reg.”

This is the 6th year of Optoversity Challenge and last year £8,000 was raised for the partner charity Vision Care for Homeless People. Student fundraising was key to its success, with one team raising more than £2,000.

Top prize is a new Keeler ophthalmoscope and retinoscope, valued at around £1,500.

Laura Haverley, Head of UK Sales at Keeler is delighted to support the event –

“Vision Care for Homeless People is such a worthwhile charity and is very close to my heart”

Other businesses supporting the event are Alcon, Booth & Bruce, Cooper Vision, Haag Streit, Heine, Ibis Vision, Lenstec, Millmead, No7 Contact Lenses, Norville, Scope, Theapharma, Tokai, Topcon, Wolf Eyewear, the AOP, FODO and College of Optometrists.


Please visit: www.outoftheboxoptics.co.uk/optoversity-challenge to sign up

Businesses wanting to be involved should contact alison.gordon@vchp.org.uk

We’re often hearing that the world is changing and we’re moving to new ways of living, working and communicating. Remote working opportunities have become the norm and we’ve been on and off video calls with colleagues, family and friends over the past two years. And this hasn’t just applied to our social and work lives, it has also affected how we interact with other services we need to access. Many of the services that have had to adapt have been in the healthcare sector. 

With face-to-face appointments dramatically reduced or stopped altogether, the healthcare industry has had to try and adapt. This is where telemedicine came in, and though not an entirely new concept, it was something that had to be introduced and accelerated in order to support healthcare professionals and their patients. We must also remember that, even prior to the Covid-19 pandemic, many patients suffered long wait times and clinicians and healthcare staff were under massive pressure. So, telemedicine providers have sought to solve issues caused by the pandemic but they’re also now here to help us with long-terms solutions that could transform the journey’s of both patients and clinicians alike. So, with all of that being said, how do we go about choosing a telemedicine provider when it’s an entirely new concept for us?  

Here’s some advice, hints and tips on what to look out for and what to ask when selecting your provider.  

First of all, what is telemedicine?  

If you’re not familiar with the concept of telemedicine and the technology that comes with it, it combines two major aspects. The first is in regards to ‘tele’ which relates to the specific method of communicating which in this case is video conferencing or calling. And remember, it’s all about face-to-face, real-time communication. The next aspect is ‘medicine’ which relates to the practice and diagnosis of patients, as well as offering treatments, prevention of illnesses and even remote patient monitoring. We must always be careful though not to confuse telemedicine with telehealth. Telehealth is a concept that relates to any type of remote or online communication in healthcare whether that be a text message or an app that offers tips and advice on managing illnesses. Telemedicine specifically relates to the diagnosis and treatments of patients via online face-to-face interactions.  

So, once we’ve understood it, how does it help your organisation?  

Telemedicine has many benefits and can fit in to improve processes and solve internal problems your organisation and clinicians and/or staff may have been facing. It can help to reduce waiting times by allowing you to fit in more patients online for slots throughout your day, but an extremely important aspect of telemedicine is the opportunity for remote triage and follow-ups. Telemedicine solutions can give you the ability to speak to patients before they come into your practice or healthcare setting so you can either rule them out of having to come in at all, diagnose and treat anything minor online or know that inviting them for an in-person appointment is absolutely necessary. Not only that, but it could reduce the pressure on staff with less footfall through your doors with a certain percentage of appointments being carried out online, especially when it comes to triage or follow up appointments. It’s important to note that most telemedicine solutions do not seek to phase out face-to-face interactions or clinicians, they are there to support processes already in place and to ensure that the patient and clinician journey run smoothly with less pressure on the organisation.  

Now, we must look at which supplier to choose and why! 

Map out exactly what you need and are looking for. This is vital as many telemedicine solutions will have different platforms. For example, IbisVision has a telemedicine solution for the optometry sector so would only be relevant to this industry. So, remember to be specific about the area you work in when you embark on your search.  

Check out any word-of-mouth recommendations first. It’s well known that referrals are an excellent way of getting new suppliers as there’s a certain element of trust and credibility when we know they have been used successfully elsewhere. If you haven’t heard of any, why not reach out to your peers or colleagues for some suggestions!  

Check with professional bodies. If you’re having no luck, try reaching out to your industry’s professional body. Chances are they may be aware of some options that are out there and are useful to your sector.  

Evaluate and compare. It’s important that, if possible, you pull together a few options and see what each can do for your business. However, this isn’t always necessary, and you may find the perfect fit right away!  

Get to know the provider a little more. Make sure to get a comprehensive demo and even try the platform out for yourself. It’s important you get to know the platform and the team to ensure it’s a good fit for your business.  

Evaluate the software. Throughout the demonstration process and conversations with the team, you should look at evaluating the software. Here are some questions to ask yourself when doing this:  

  • What does the business and team look like, and what’s the history, how is their financial stability and who are their other customers? 
  • What kind of support system do they have in place? When and how do you get in touch with them if you’re having issues with the platform?  
  • Are there any license requirements of using the software and what are the terms and conditions?  
  • What cybersecurity protocols are in place? You must ensure yours and your patients’ data is secure. 
  • Has the software been through any clinical validation? Have other healthcare professionals or bodies tried and tested this? You should request any research the company may have on this.  

Finally, test the product. It’s a good idea to test the product you have chosen and are going to be implementing. This allows you to view the user experience for both your staff and patients. This ensures it fits with what you’re looking for and it also user-friendly enough for you to implement.  

These steps should help to set you up for success when choosing your telemedicine provider. Getting your organisation in the right place in the digital space is important when looking to implement telemedicine and the technology that comes along with it. Going through these steps will also help you to mitigate any risks that could potentially arise for your business, and helps to get your team prepared! 


IbisVision provides telemedicine to the optometry industry. With our technology, optometrists can carry out eye tests with their patients no matter where they are. Find out more by visiting us at www.ibis.vision  

SBRI Healthcare announced today the nine winners of Competition 18, Stroke and Technology, including IbisVision. The pioneering MedTech innovators will share £800,000 in development funding for their solutions to help improve stroke pre-hospital diagnosis, rehabilitation and life after stroke. 

The competition, developed in partnership with the Stroke Association, the AHSN Network and Accelerated Access Collaborative, focused on improving the quality of NHS services in the context of care provided to stroke patients, reducing the prevalence of independent lives lost to stroke by early identification of at-risk groups, and to ensure provision of support which will help patients manage their condition.

For a full list of the projects visit: https://sbrihealthcare.co.uk/news/sbri-healthcare-awards-800k-to-pioneering-innovations-in-the-stroke-and-technology-field/ 

2021 saw a lot of talk about telemedicine and its potential uses. We got first looks at how it has been developed and the ways it’s being used in different sectors, with a big push for this technology in many healthcare settings.  

The implementation of telemedicine solutions has varied, with some organisations simply exploring opportunities or testing the waters with small parts of their patient and/or consumer groups. Major progress that we’ve witnessed has come from these solutions allowing people to be seen remotely by clinicians throughout the pandemic. This was especially beneficial when strict social distancing guidelines were in place, and some still are. As we look forward, more advancements in telemedicine are coming and it’s going to go much further than video calls. 

What does telemedicine look like this year?  

2022 is going to see further developments and improvements in telemedicine solutions. As much as remote systems have helped connect clinicians and patients over the last few years, there’s a lot still to be done in connecting systems internally. Telemedicine providers will be looking to make their solutions more integrated with existing internal software such as patient management systems. This means that we are going to be seeing advances that are more than just 1:1 telehealth doctor-patient video conferencing. As well as integrating more effectively, we’ll also be seeing systems that can allow for group sessions and aids to diagnosis that can be utilised online.  

“The technology is what will enable this industry to realize the full potential of virtual care beyond transactional, one-time interactions.” (healthcareitnews.com) 

We need to see a more continuous use of telemedicine in settings to see how it can really transform an organisation but what we’ve witnessed so far is promising for the future. How it will be used in 2022 will change the way that businesses operate, and we will see a more hybrid approach to using telehealth and telemedicine solutions. This will involve still having face-to-face interactions with patients but also moving some services online which will allow for business transformations.  

The digital world is continuously evolving, and new innovations are coming all the time. Current and new telemedicine providers are looking to continue with their solutions, and we’re looking forward to seeing developments in these innovations. 2021 was an innovative year and 2022 will see this momentum continue; if you are not already looking at telemedicine platforms, now is the time to see what’s out there!  


Talk to our team about IbisVision’s telemedicine platform for optometry, IBIS-Connect, today; get in touch at info@ibis.vision

IbisVision is working with Forth Valley NHS on innovation for the future of optometry

We are delighted to be working with NHS Forth Valley to develop new technology which enables healthcare staff to carry out remote eye tests on people at home or in schools.

IbisVision was one of two companies chosen to work on this project to develop remote eye tests so that vision problems can be more easily detected, monitored and managed. Since the beginning of 2020, there have been changing needs in accessing healthcare and a lot of this has come from the effects of Covid-19. The onset of the pandemic and subsequent lockdowns brought the need for eye care to be managed differently into focus. These new methods are hoped to allow for less people requiring in-person appointments in optician practices and hospitals.

New methods of eye testing aim to help manage eye conditions in the community while offering a personable service even though the testing is remote. IbisVision as well as other technology providers in the market, have created technology that allows this to happen and means that anyone can have their concerns addressed whether they are in the practice or not.

Virtual technology is an important step for the optical industry and IbisVision was chosen as part of this project to continue our work to make eye care accessible for all. Our telemedicine solution, IBIS-Connect, enables clinicians to seamlessly connect with their patients wherever they are whether that be at home or in a community facility. Our interactive platform means that patients can receive specialist medical advice via an online face-to-face consultation that might otherwise require an in-person appointment in hospital.

Telemedicine is a key component in the modernisation of health provision, and it enables initial assessment, triage and referral decisions to be made by a specialist clinician over video connection. A unique feature that IBIS-Connect brings to the table is our eye examination suite that can accurately determine the position of a patient and it allows for tests to be carried out no matter where the patient is; all they need is access to a computer or laptop and an internet connection.

IBIS-Connect has a unique offering and being part of this project has allowed us to further develop our platform, allowing us to continue to make eye care more accessible. This accessibility benefits those who require medical and optical advice while avoiding unnecessary hospital visits. We look forward to continuing our work that will aid in reducing pressure on clinicians as well as offering a convenient alternative for patients.


IbisVision provides innovative vision testing software to the optical industry. We combine multiple eye tests on a single platform that’s easily accessed online connecting optometrists with their patients. Find out more, here.

Telemedicine offers a whole new way of providing care in many healthcare industries. It’s already being used across multiple fields to provide virtual appointments to patients and better serve communities.

IbisVision has taken this one step further and developed a telemedicine solution for the optometry industry that allows for eye tests to be done virtually, saving any unnecessary trips to the optician if they’re not required. Our solution offers an alternative to in-person appointments that is more than just a virtual chat but provides a way for tests to be done remotely over an online connection. This type of technology is revolutionising the way that the optometry industry operates and is driving innovation within the sector.

Now that telemedicine is becoming more available, why should it be implemented by optometrists and other eye care professionals?

Firstly, it can make access to care easier for many individuals. Not everyone can go to the opticians easily and this can be for several reasons. Having a virtual option means that eye care can be easily accessed by those who live in remote locations, elderly people who are unable to travel, those with medical conditions or even those who have busy schedules. As well as making it more accessible, it also frees up the time for optometrists in the practice to take on more patients who require in-person appointments.

Telemedicine can also act as a no-contact testing solution. With the growth of telehealth throughout the pandemic some businesses are still using it as an option to keep themselves and their patients feeling safe and comfortable. Many individuals are still not fully open to face-to-face appointments, and telemedicine allows them to still have their eyes tested and any conditions detected.

Telemedicine solutions are not here to completely replace existing processes, the benefits of these systems are that they are mostly flexible and can be used a part of a hybrid solution. It’s up to the business and the optometrists to work out how they want it to fit in with how they already operate, and this is a real benefit for professionals. For example, IbisVision allows for the optometrist to see and speak to the patient before, during and after their eye test, keeping the connection going throughout the appointment.

New ways of working can benefit both professionals and patients and telehealth is definitely something that should be considered to improve processes. A hybrid model of practice can also be highly effective and no matter how you feel about telemedicine, it’s important to be aware of of the advancements it is bringing within the industry; it’s definitely not something to be ignored!


IbisVision provides innovative vision testing technology to the optical industry. Our telemedicine solution allows optometrists to test patients no matter where they are, and we also have other solutions on offer too. To find out more, get in touch here

The IbisVision team are delighted with our brand new website. A few months ago we decided it was time to give our website a new look so we enlisted the services of Glasgow-based web agency Parachute. As we further develop our product and telemedicine solution, we thought it was time to reflect this growth in our website and Parachute helped us successfully transform our online presence.

Here’s a look into the journey of our new website and how we went from our original website to the brand new version you can view today.

This is what our original website looked like and while this worked for us, we wanted a nice refresh to reflect the growth of IbisVision:

Using our original imagery, Parachute helped us to mock up what our new website could potentially look like. 

Proposed homepage:

We also had some help from the Parachute team with some new iconography. Here’s some examples of our new icons – we wanted to keep the use of our gradient while creating some new looks:

As we progressed through the design and development phases, we had some transformations from the first mock ups and this led to us settling on the brand new IbisVision website. Our new website is filled with all you need to know about us and our product as well as acting as a place for our customers to log in and get support materials on how to use the IbisVision platform; it’s a place where we can have everything in the one place for potential and existing customers.

We’re extremely happy with our new website and think it greatly reflects how far IbisVision has come. You can take a look at our new site at www.ibis.vision – thank you to Parachute for helping us to take this from an idea to reality. You can take a closer look at their services at www.parachute.net.

Technology companies across the world are stepping up and finding new and innovative ways to ensure that people have easier access to healthcare. The need to create this accessibility has come from a number of reasons. For example, Covid-19 restrictions have increased the need for social distancing, and telemedicine also allows providers to give those who live-in remote locations the opportunity to access the healthcare they need in a timely way as well as helping those who are vulnerable.  
According to a Cisco global survey, 74% of patients prefer easy access to healthcare services over in-person interactions with providers. This means that even those who aren’t vulnerable are now pushing more for this type of care, and technology is becoming available in more and more health systems to allow this. Let’s take a look at what kind of solutions are out there: 
Remote technology
Telemedicine is on the rise in many health systems. IbisVision has developed a remote solution for the optometry industry but there are many other healthcare professionals utilising this type of software too. 
Remote appointments are being aided with solutions such as online platforms and smartphone applications. These options help to connect patients with healthcare providers without any wasted time or the additional costs of in-person visits to the patient or the organisation. Remote solutions are also here to help providers offer patient-centred approaches while improving the timeliness of appointments, something that is going a long way in improving the quality of care. 
Health kiosks 
Health kiosks help to serve the general public and offer screening tools for individuals to check up on their health quickly without having to visit a doctor. These kiosks are often located in supermarkets or retail spaces and most recently, workplaces have started to place these in their office spaces too. 
A visit to a clinician will only be recommended if the kiosk reports back results that require a physical check-up. This helps to save time for both the patient and healthcare professional as it cuts down time spent at the practice as well as having to make multiple visits. Health kiosks like those from Higi and Pulse Active Networks are focused on improving wellness of the public and are a non-invasive way of screening an individual’s health. Many of these kiosks are utilised across the world and can currently capture measurements such as an individuals’ weight, height, BMI, blood pressure and heart rate. However, this is an evolving concept and more healthcare providers are looking at utilising kiosks as a first point of care for their patients. 
Technology is allowing us to provide healthcare to patients like never before. This is making healthcare easier to access for everyone and also makes it less intimidating for those who are vulnerable. While there have been limitations to telemedicine in the past, providers are now addressing these issues to allow different healthcare industries to thrive using new solutions. 
To find out more about IbisVision and our telemedicine capabilities for the optical industry, get in touch with us, here. 

A wide adoption of digital tools is allowing the optometry industry to progress and better face the challenges that have presented themselves over the past year. Not only this, but technology is helping to improve patient care while reducing costs for the industry too. 
In the past year, tele-health adoption has spiked at unprecedented rates across the world, with some providers reporting 175 times the number of consultations via tele-health compared to pre-pandemic visits in the US (medcitynews.com). This, however, did not mean that every organisation was prepared with the technology to offer or manage this uptake in virtual services. Initially, clinicians adopted solutions that were ready-made such as Zoom or Microsoft Teams but technology suppliers have stepped up and have been developing solutions that are tailored to specific industries and their offerings. From no-contact solutions to health kiosks, technology is playing a major part in allowing health and eye care professionals to navigate the effects of the pandemic. 
How can technology benefit the optical industry now and in the future? 
Technology is allowing us to provide solutions for current challenges that have come from Covid-19. However, we can use these technology solutions to improve the way in which we operate for the future and provide more essential services to patients. 
The advantages of implementing technology are endless, but one of the shining benefits is that technology is encouraging people to look after their health and wellbeing no matter their circumstances. For example, health kiosks mean that people can self-serve which is allowing those who are still worried about visiting doctors or hospitals access to health screenings before it’s absolutely necessary for them to visit a practice in person. In the long term, these types of self-service kiosks will suit those with busy lifestyles and it’s also more convenient for many to assess themselves quickly before booking an appointment with a doctor or other health professional. 
Remote technology is also beneficial for industry professionals as well as patients. Tele-optometry is helping to keep to social distancing guidelines for optometrists and patients and this is vital in allowing essential services and care to continue safely. It’s also going to be beneficial for the future too. This type of service will help to fit into people’s lives who are still working from home or have busy working schedules. It’ll also help to reach those who live in more remote locations and struggle to physically access these types of services on a regular basis. Technology is increasing access to vital services and development of software has been accelerated in the past year. This acceleration has allowed certain services to remain open for patients and will now be a key way in which health professionals and patients interact going forward. 
IbisVision provides innovative software to the optical industry which includes tele-optometry features as well as a no-contact solution for in-practice. To find out more, get in touch with us, here. 

IbisVision and Birmingham Optical have come together to ensure that the UK optical industry has access to new and disruptive technology to help better serve patients in a Covid and post Covid world. 
IbisVision’s comprehensive vision platform allows for multiple tests to be carried out on one device. It is also cloud-based so it can be accessed anywhere, at any time, on a desktop computer or laptop. Given the events of the past year and the new way in which most industries are operating, IbisVision has a solution that the optical industry needs. Birmingham Optical has recognised the impact of our technology and with over 60 years of experience, they are in a prime position to offer our product to the optical industry. 
Together, we have been working to make sure that we offer our technology to as many optometrists and practices across the UK as possible so that eye-care is still able to be provided to patients, no matter the circumstances. In a Covid and post Covid world, our platform allows optometrists to offer a no-contact solution in the practice and there is the option to have remote pre-screening tests so patients can be tested in the comfort and safety of their own homes. 
Birmingham Optical are a key supplier to the optical industry in the UK and provide equipment, services and expertise that are invaluable to their customers. We are delighted that they have chosen IbisVision to be one of those products that they know will be valuable to their customers and the wider market. 
For more information, speak to us or the team at Birmingham Optical at: 

IbisVision, which offers breakthrough remote optometrist technology, is accelerating plans to roll out its platform to UK and US optometrists to help them in their battle to care for patients amid the ongoing Covid-19 pandemic and lockdown.

The Glasgow, Scotland-based company is hiring new client-facing staff in both the UK and US, its initial main markets, to help optometrists and opticians learn more about the products and services that can allow for remote and non-contact eye-care assessments. The rollout is being funded by an injection of investment from Miami-based Compiler Venture Capital, which also facilitates IbisVision’s entry into the extensive US optical health market. Compiler has many years of experience within the optical sector, having owned, managed and sold For Eyes, a retail optician business with 150 locations across the US.

The Covid-19 pandemic and lockdown have placed extensive limitations on businesses and professionals, with some predicting ongoing restrictions in some form for months or even years ahead. IbisVision’s technology could be lifechanging for those who at present may be unable to visit their eyecare specialist. The platform facilitates optical professionals to remotely examine eyes, or do so in the same location but without close contact, using a variety of tests including 24–2, Amsler Grid, Ishihara Colour and Visual Acuity. This allows for appointments, assessments, prescriptions, all without any need for direct contact between the medical professional and patient.

The technology could be additive to recommendations from the College of Optometrists, which in its Covid-19 guidance is advising for strict policies to ensure the potentially deadly virus is not spread through patient-optometrist contact. One of the key recommendations is to ensure that an initial video or telephone consultation is undertaken to determine the eyecare that may be required, and whether the patient may be suffering from Covid symptoms. IbisVision’s technology allows this stage to encompass a far greater range of activities, and may ultimately negate the need for an in-person consultation. Going forward the technology allows for eyecare specialists to ensure they can treat a wider range of patients, who may at present be challenged in visiting their optometrist due to illness, mobility or location issues.

The platform, which has been trialled by industry-leading opticians, has also demonstrated increased functionality independent of its distance applications. For example, by using a single piece of equipment it dramatically reduces the space needed in a practice, freeing up room for lucrative retail activities.

IbisVision has also received funding in the form of two awards from Innovate UK, a government agency established to identify and accelerate innovative business ideas with the most potential. The combined funding, as well as supporting this rollout, will allow the business to target growth areas such as remote refraction and clinician-led remote examination and disease monitoring.

Commercial Director Melville Berwick commented:

“Whilst we could never have foreseen the circumstances that we all face now, the Covid-19 pandemic has added real urgency to our efforts at IbisVision and validated our remote optometrist technology focus.

“Put simply, our technology could be the factor in saving someone’s eyesight. By allowing optometrists the ability to undertake a comprehensive eye exam without having to meet up with the patient, we are playing our part in ensuring that we find our way through these difficult times.

“I’d encourage all eyecare specialist individuals and businesses to come and talk to us and see how we can help them continue to operate under these most trying conditions.”

For more information: Laura Hillhouse, Marketing Manager: 07414558542 lhillhouse@ibisvision.co.uk

David Clarke, press contact:
07887 600 234 david@davidgfclarke.com

About IbisVision:
IbisVision is a reliable comprehensive vision platform that combines clinical experience and disruptive technology to allow Optometrists to carry out multiple eye exams on one device, on a single cloud-based platform. Our platform disrupts the traditional one instrument, one exam model and provides a high standard of eye care that can be carried out anywhere at any time. It’s quick, easy to use and portable so whatever the needs, our platform helps to provide effective eye care as well as add resilience to the businesses we’re working with. More information is available at www.ibis.vision

You can find this article in:
The Herald

Covid 19 has accelerated tele-medicine in many fields, one of these being the optical industry. The pandemic essentially put a stop to eye care for a few months in 2020 before there was clear guidance on how optical outlets could reopen. This shone a light on what needs to progress in order to care for patients with eye conditions, whether they’re known or unknown. This priority is likely to continue long after lockdown restrictions ease.

Although tele-optometry is not a new concept, the drive for this to be introduced in the industry has increased exponentially given the events of the past year.

“Until the recent crisis, telemedicine has tended to be most useful in accessing remote or disparate populations who previously had little access to healthcare.” (opticianonline.net)

However, now tele-optometry is being looked at as a solution for all, and it’s a solution that will allow Optometrists to give continuity of care to their patients even if they have to socially distance or see them remotely.

There’s technology out there that’s working to make this a reality and some products are already in the market too. IbisVision allows for non-contact testing and will offer tele-optometry functions this year allowing the patient to complete exams at home with their optician online. Other health-tech organisations are developing apps that allow tests to be undertaken on a smartphone which can be used to order glasses.

All in all, some businesses are on track to offer technological solutions required by the optical industry and offer them what they need to navigate a Covid 19 and post-Covid 19 world.

Talk to us about our solution and how we can help with our non-contact eye examination solution. Contact us for more details, we’d love to hear from you.